Build identity for a label. You can have the fanciest graphics you like on the label of the 12" but in most shops no one will see it unless they buy the record. Just a thought.
I think small labels really need to look at thier visual representation, it's a sad but true fact that unless people have heard of or are a fan of a label they are more inclined to check out a release if it has a nicely designed look about it. i know J is into doing different things with the presentation of his product (if I ever saw any of it I'd be able to comment more )... I reckon others should take notice.
Stacks
I think small labels really need to look at thier visual representation, it's a sad but true fact that unless people have heard of or are a fan of a label they are more inclined to check out a release if it has a nicely designed look about it. i know J is into doing different things with the presentation of his product (if I ever saw any of it I'd be able to comment more )... I reckon others should take notice.
Stacks