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UA's latest ways of extracting our cash.....

#1
TAPE !!!!!!!!!!

UNIVERSAL AUDIO ANNOUNCES PARTNERSHIP WITH AMPEX CORPORATION TO DEVELOP MAGNETIC TAPE EMULATIONS

— The World’s Most Accurate and Exhaustive Magnetic Recording Tape and Tape Machine Emulations, Now Under Development as UAD-2 Plug-Ins for Mac and PC —

Universal Audio, renowned manufacturer of high-quality audio hardware and award-winning UAD-2 Powered Plug-ins for Mac and PC, today announced a partnership with the legendary Ampex Corporation. Ampex is famous in the professional audio world as innovators of magnetic tape and tape recorder technology — widely praised for its rich, almost magical sound quality. For the first time ever, Universal Audio’s renowned team of DSP engineers will exhaustively and faithfully model these complex devices and media, bringing accurate emulations of Ampex magnetic recording tape to the UAD-2 Powered Plug-Ins platform.

“Ampex is not only the most recognizable maker of US-made tape machines; they really pioneered the concepts that gave way to modern multi-tracking and overdubbing,” commented Universal Audio President Matt Ward. “But it’s really the sound of these amazing machines, along with their well-guarded tape formulas, that birthed the golden-era of record production. The fact that these designs are still in use today is a testament to the Ampex brand’s iconic status in the world of professional recording.”

“Ampex is quite pleased to be returning to the professional audio market after many years away; and in such a unique fashion,” stated Gordon Strickland, President and CEO of Ampex Corp. “It took a company like Universal Audio, who understood that the Ampex name could be made ‘new’ again for multiple generations of audio customers through the latest advancements in DSP technology. We are well aware of the value of the Ampex brand, and we protect it accordingly. Our discussions with UA convinced us that they would be a good partner and would create products that we could all be proud of.”
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GUITARS....



UNIVERSAL AUDIO ANNOUNCES PARTNERSHIP WITH DUNLOP

— Classic Guitar and Studio Effects Coming to the UAD-2 Powered Plug-Ins Platform—

Universal Audio, a manufacturer of high-quality vintage audio hardware and award-winning UAD Powered Plug-Ins for Mac and PC, today announced a partnership with Dunlop, a leading manufacturer of guitar stompboxes and studio-oriented effects under the Dunlop and MXR brands. Under this partnership, Universal Audio will deliver a range of unique and classic effects to the ever-growing family of plug-ins available on the UAD-2 platform.

“Dunlop and MXR have innovated and defined classic effects sounds for decades,” said Matt Ward, President of Universal Audio. “We hope to extend this reputation by painstakingly modeling authentic Dunlop and MXR effects for the UAD-2 platform. Guitarists and producers have embraced these effects for decades, so we’re very happy about this partnership.”
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EFFECTS !!!!!!



UNIVERSAL AUDIO PARTNERS WITH HARMAN PRO GROUP TO DELIVER RANGE OF CLASSIC AUDIO EQUIPMENT PLUG-INS

—Emulations of Classic Lexicon, Studer, dbx, and AKG Equipment Coming to the
UAD-2 Powered Plug-Ins Platform on Mac or PC —

Universal Audio, a manufacturer of high-quality audio hardware and award-winning UAD-2 Powered Plug-ins for Mac and PC, today announced a licensing agreement with the Harman Pro Group. Each company in the Harman Pro Group has a near-mythic status in the professional audio world — ranging from reverb (Lexicon), to compression and other processing (dbx), tape machines (Studer), and spring reverb (AKG). Under the terms of this agreement, Universal Audio will develop, market and sell plug-in emulations of select Lexicon, Studer, dbx, and AKG equipment for the UAD-2 Powered Plug-In Platform.


Not another eq then !

Smile
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#2
Homerdrool
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#3
Wink
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#5
I know I'm going to get crucified for asking, but what's the big deal about tape emulation?
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#6
Everyone's given you the silent treatment Wink

Interested to see this spark some debate. SOS are creaming over this tape emulation in the latest issue.
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#7
I had a feeling I might be challenging entire belief systems but I'm genuinely interested to know why people are so excited about this.
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#8
Sod UA. This is where it's at http://createdigitalmusic.com/2011/02/ch...d-adapter/
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#9
I have two 70s tape decks under my desk waiting to be messed with... (when I get some time hehe)

there will be people bouncing stuff to mp3 and back in 10 years time to get that sound..
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#10
Wilshy Wrote:Sod UA. This is where it's at http://createdigitalmusic.com/2011/02/ch...d-adapter/

Thats pretty clever Grin
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#11
About 5 years ago i was telling lawrie about using a tape adapter for distortion effects as i noticed in my car at the time over driving the input to the tape adapter sounded nice.

I never did use it in a track though lol.
And that harrison thing is a great deal only linux or mac though. Great for mixing in!
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