Subvert Central Label Update!

36 Replies, 15196 Views

I actually don't agree about releasing other types of music etc. - at least not for a while. As far as I reckoned it, the very reason the label was proposed in the first place was because of the peculiar difficulties in releasing DRUM N BASS that isn't shitestep. Are there not a million and one labels on which to release downtempo/electronic cuts?

And surely the primary strength of any of the producers suggested so far is exactly that - DRUM N BASS music? Why bypass the wealth of good d+b material they've made in favour of willful eclecticism? IMO, much of the downtempo material I've heard from d+b producers tends to suffer from the '"I'll make whatever music I like" syndrome - all well and good in theory, but one that often yields nothing more than a self-indulgent exercise in genre-hopping for the sake of it.

The label needs to be focussed on d+b IMO - for marketing reasons, one label simply cannot become the vessel for ALL worthy musical ambitions. Ask anyone who knows - niche marketing is the only alternative to rampant commercialism.
What's the address for submissions to this label? I'm working on a tune that might fit the bill, and once I've got it ready I'd like to send it over.
"We have done electronic accidents. And it is also possible to damage your mind. But this is the risk one takes. We have power. It just depends on what you do with it." - Kraftwerk, in Lester Bangs' "Kraftwerkfeature"
Oh, and Fanu, class tunes as always...
"We have done electronic accidents. And it is also possible to damage your mind. But this is the risk one takes. We have power. It just depends on what you do with it." - Kraftwerk, in Lester Bangs' "Kraftwerkfeature"
Code Wrote:Also, Mr. SETI? You say you make beats, ja?


yaya... can u pm me an address, cds headed your way
Naphta Wrote:I actually don't agree about releasing other types of music etc. - at least not for a while. As far as I reckoned it, the very reason the label was proposed in the first place was because of the peculiar difficulties in releasing DRUM N BASS that isn't shitestep. Are there not a million and one labels on which to release downtempo/electronic cuts?
i don't think some downtempo stuff on the flip will hurt but i agree that the label should be focussed on d&b. but it's up to the label owners, i guess.
if this is going to be a collectively run sort of label, then a good tune should be voted in whatever the tempo/genre/irrelevant categorization Hahaha
The main focus of the label WILL be D&B.

The first release will probably be all D&B. And the 2nd aswell. The downtempo things I have in mind are when we put out a Fanu, Polska or Sileni 12"... there are some good non-D&B tracks on the CD's they sent in.

Also, obviously, the D&B tracks will get the main pressing on the vinyl.

As we've been saying before, is there any reason for not putting 3 or 4 tracks on a 12"?

If you give the downtempo track a smaller cut of the 12" then you're not really sacrificing any of the press quality on the D&B track.
Code Wrote:The main focus of the label WILL be D&B.

As we've been saying before, is there any reason for not putting 3 or 4 tracks on a 12"?

If you give the downtempo track a smaller cut of the 12" then you're not really sacrificing any of the press quality on the D&B track.


One approach the works resonably well is the A-Side cut at 45 with a single track and the flip with two tracks cut at 33, the only problem with that is people are less likely to play tracks cut as half a side of vinyl....its a pyschological thing.....puts people of buying the plates for some reason......also you have to make sure you're getting very good cuts at 33 preferably heavierweight vinyl.

As far as the downtempo thing goes....i'd be all for it but like naphta mentions go for dnb to start off with for the first few releases, and if thats going well why not use another sister label to push the downtempo stuff later.....that way the label which initially isnt going to be intrinsically eclectic wont have a crossover period of looking like it doesnt really know where its heading......and potentially loose some of its audience......


one thing to bear in mind is that the views of most of the people on the site doesnt necessarilly refect the great record buying public.....pitching specific styles via labels focussed specifically on that style will allow you to put more energy and expertise into pushing each specific style more efficiently and credibly.


Also i feel that having an alternative label for such electronic excursions will allow artists to free themselves from the problem naphta mentioned where they may appear to be doing an exercise in "i can make whatever music i want", by using alias etc. etc.
Code Wrote:As we've been saying before, is there any reason for not putting 3 or 4 tracks on a 12"?

IMO this all depends on who you expect to buy the records. If it's aimed squarely at the type of people who are into drum edits and, for want of a better word, 'musical' DnB (i.e people like us) then having 3 or even 4 tracks on a 12" won't be a problem. However, I see having 3 or 4 tracks as an extra disincentive for your average DnB head (or one who is just beginning to broaden their DnB horizons so to spek) to even listen to a SC release. Or if he/she listened and thought 'one of those tracks is alright' they might be put off actually buying the 12" by the fact that the track they vaguely like is one of 2 on a side. ANY extra barrier to someone buying this record is IMO to be avoided at all costs - as I'm sure anyone involved in a label here will testify it is difficult enough to sell 12's without placing an extra hurdle (however imaginary that might be) in the path of your customer.

Personally I'd rather have 2 tracks per 12" when appropriate and 3 when the artist has a nice downtempo track to add too (but like code says only after the first couple of releases).

Stacks
I take the points being made here... but after release 3 I'm not going to be one bit worried about who's put off by 3/4 tracks on a 12".
Just focus on creating a good d&b label.
Everything should hopefully fall in place after a while.
'There's no such thing as selling out just buying in'

Chuck D
all of the above.

Possibly Related Threads…
Thread Author Replies Views Last Post
  SC label - unaffiliated subvert massive funds Statto 171 156,079 5th October 2009, 10:52
Last Post: Seek
  60 x 60 – a Subvert Central project Statto 0 6,524 5th April 2008, 08:25
Last Post: Statto
  ATTN Subvert Central Recordings credit card crew Statto 15 25,069 25th March 2007, 16:27
Last Post: Statto
  ESB & Union Subvert Central MiX! Blue 115 144,141 13th April 2006, 13:04
Last Post: dionysus
  Subvert Central SC004 Mantis2K 28 35,586 17th March 2006, 16:03
Last Post: Mantis2K